The Mission-Led Creative Collective

Making what you stand for impossible to ignore

Tone Def. offers bespoke brand and digital design, content creation and storytelling for purpose-led organisations.

Get direct access to specialist creatives who believe in your impact. Lean teams, transparent pricing, and work that amplifies what matters.

Tone Def. geometric logo in black and orange with a stylized letter D and checkered squares.
A 2D animation showcasing a flower growing at the top of a building roof and plants of tomatoes growing while the sun shines in the beige background.
Four colorful coffee canisters with illustrated portraits of women, each with a distinct name and color scheme, set against a yellow background.
Illustration of hammerhead sharks and manta rays swimming in an ocean lit by sunlight from above.
An iPhone with a sports app displayed, showing live surfing event scores and upcoming tournaments, leaning against a concrete wall.
Illustration of a person with flowing hair walking a small dog on a leash, both wearing green accents on a blue background.
A beige and black bicycle with a matte finish displayed against a pinkish background.
Colorful abstract character with blue head, large orange arms, and blue hands on a red background.
Abstract art featuring swirling orange and blue clouds of ink in water.
Pile of coffee beans on green and orange background
Split-screen digital illustration of a woman on the left and a man on the right, both holding cups. The woman has short black hair, dark sunglasses, and wears an orange headscarf and a yellow top. The man has curly dark hair, a beard, and wears a bla
Pattern featuring cartoon-style characters with expressive faces on a green background.
Illustrated blue elephants in a grassy urban setting with a white fountain.
Animated illustration of a woman falling in a box and getting out of it to find herself in a forest environment
An ocean scene at sunset showing multiple offshore wind turbines in calm water.
Line drawing of a modern house, a couple, and a child, with the word 'investments' written. Minimalist style, palm tree in background.
A large, black 3D printer with blue LED lighting, labeled 'stratasys J35', is shown against a dark background.

Tone Def. is a creative studio that works with founders, marketers and in-house teams who need a story and creative direction they can stand behind.

We exist to use creativity for good, working with businesses that genuinely want to make a positive impact.

an illustration of a digital map showing a path through a mountain with pink and white contour lines and streaks, highlighting the country outline on a black background.
ABOUT US

A curated collective of strategic creatives spanning illustration, design, animation, photography, film, UX/UI, and experiential, ready to plug in and scale with you.

We align with your brand, goals, and voice to deliver memorable campaigns and experiences with equal care and craft.

A digital illustration of a maze, with a complex maze pattern in blue on a black background.
DISCOVER OUR COLLECTIVE

At Tone Def., we believe good work happens when passionate people unite around a shared purpose.

Bringing together structure and agility, our hybrid approach gives you access to high-end execution, wherever you are on your growth journey.

Tone Def.'s square shape icon made in the form of an illustration representing a green bent bamboo with leaves coming out of it.
OUR APPROACH

Here for the changemakers

Engineering a cleaner future. Pioneering a medical breakthrough. Reimagining education or rethinking what we eat. Rallying people around something worth fighting for. If this is the work you do, you're in the right place.

Tone Def. works with organisations doing work that actually matters: sustainable manufacturing and engineering, healthcare, education, clean tech, biotech, responsible food and beverage, and the non-profit and charity sector. We chose these spaces deliberately, because we believe good creative work should go where it can do the most good.

From brand identity and digital design to campaigns, content, and shoot production, we show up with the same energy, care, and belief in your mission that you bring every day, and help you tell your story in a way that's clear, creative, and genuinely you.

22x

Brand stories make 22 times more impact than facts alone*

*the Stanford Graduate School of Business

  • Throughout our collaboration, Marion consistently ensured that every goal, deadline, and quality metric was met efficiently and to an exceptionally high standard.

    Geoff Meston, UX Manager, Unite Students

  • Mark is a legend! Truly skilled at managing complex projects & campaigns. Mobilising teams & keeping everyone on track. Gets the brief & zones in on the heart of the objectives & milestones ahead. A pleasure to work with.

    Bella Jasani, Marketing, PR & Communications Director, ex EY

  • Marion combines strategic vision with strong execution, ensuring projects run smoothly from concept to delivery

    Jake sykes, Operations DIrector at Cognitant

  • This workshop really helped me define my North Star in my business. Mark was super helpful in showing me how to put my goals into action. I came away from the workshop with clarity, confidence, and motivation to work in alignment with my brand's vision that Tone Def. helped me to truly understand.

    Katie Crawley, founder & CEO at Willoma Clothing

Tell us about your goals and book a free 1 hour consultation call