Split-screen digital illustration of a woman on the left and a man on the right, both holding cups. The woman has short black hair, dark sunglasses, and wears an orange headscarf and a yellow top. The man has curly dark hair, a beard, and wears a bla
A large, black 3D printer with blue LED lighting, labeled 'stratasys J35', is shown against a dark background. Video shoot production done by Savage Films
Branded animation created by Chloe Cellewet for Silene
Branded packaging for Grounded Coffee done by Malena De Luca
Pattern featuring cartoon-style character illlustration with expressive faces on a green background.
Illustration done by El Bailey
CGI ink flows created by Pop Creative Studio
An ocean scene at sunset showing multiple offshore wind turbines in calm water. Illustration created by Anna Korlath
Line drawing of a modern house, a couple, and a child, with the word 'investments' written. Minimalist style, palm tree in background. Branded asset design created by Jukka Virkunnen for JP Morgan
photo of a smartphone against a wall showing a sports app interface

Brand stories are best told by those who live them. We’re the mission-led creative collective that delivers on impact.

Tone Def. is a collective of strategists, designers, artists and storytellers built to amplify challengers in tech for good, sustainable manufacturing, healthcare, ethical food and drink, and the non-profit sector.

From brand identity and digital design to campaigns, content and shoot production, our model lets us assemble and direct bespoke teams tailored to your needs, so you can supercharge your brand for maximum impact, without the cost of a rigid creative agency.

DIGITAL DESIGN
CAMPAIGNS
BRAND DESIGN
SHOOT & POST

Our latest insights

  • Ash Stott @Rhizo PTX

    The workshop we held with Tone Def. was worth its weight in gold. In just half a day, they helped us distil Rhizo PTX’s complex Power-to-X mission into a clear, punchy brand vision. The proposal they put together was massive in scope and incredibly professional. What really sets them apart is their model, which gives you the focus and agility of a freelancer but with the reliability of a full studio. The strategic clarity they provided acted as a massive catalyst for our internal team. They are truly a top-tier partner for any purpose-driven company.

  • Katie Crawley, founder & CEO at Willoma Clothing

    This workshop really helped me define my North Star in my business. Mark was super helpful in showing me how to put my goals into action. I came away from the workshop with clarity, confidence, and motivation to work in alignment with my brand's vision that Tone Def. helped me to truly understand.

  • Geoff Meston, UX Manager, Unite Students

    Throughout our collaboration, Marion consistently ensured that every goal, deadline, and quality metric was met efficiently and to an exceptionally high standard.

  • Bella Jasani, Marketing, PR & Communications Director, ex EY

    Mark is a legend! Truly skilled at managing complex projects & campaigns. Mobilising teams & keeping everyone on track. Gets the brief & zones in on the heart of the objectives & milestones ahead. A pleasure to work with.

  • Jake sykes, Operations DIrector at Cognitant

    Marion combines strategic vision with strong execution, ensuring projects run smoothly  from concept to delivery.

22x

Brand stories make 22 times more impact than facts alone*

*the Stanford Graduate School of Business

Tell us about your goals and book a free 30 minutes consultation call