The Mission-Led Creative Collective

Making what you stand for impossible to ignore

Tone Def. offers bespoke brand and digital design, content creation and storytelling for purpose-led organisations.

We assemble and direct the right creative team for your brief so you get specialist talent without the overhead of managing it.

Tone Def. geometric logo in black and orange with a stylized letter D and checkered squares.
Branded animation created by Chloe Cellewet for Silene
Branded packaging for Grounded Coffee done by Malena De Luca
Illustrated animation for with branded assets designed by Jo Dertili for The Shark Trust
Web and app UX/UI design for LiveHeats by Charly Panton
Illustration done by El Bailey
CGI visualisation of Cowboy Bikes created by Graceful Monkey
Colourful abstract illustration created by Malena De Luca
CGI ink flows created by Pop Creative Studio
Coffee bean motion graphics stop motion animation created by Graceful Monkey for Drink My Sweat
Split-screen digital illustration of a woman on the left and a man on the right, both holding cups. The woman has short black hair, dark sunglasses, and wears an orange headscarf and a yellow top. The man has curly dark hair, a beard, and wears a bla
Pattern featuring cartoon-style character illlustration with expressive faces on a green background.
Illustrated blue elephants in a grassy urban setting with a white fountain. Animation done by El Bailey for Dreamcloud
Animated illustration of a woman falling in a box and getting out of it to find herself in a forest environment done by El Bailey
An ocean scene at sunset showing multiple offshore wind turbines in calm water. Illustration created by Anna Korlath
Line drawing of a modern house, a couple, and a child, with the word 'investments' written. Minimalist style, palm tree in background. Branded asset design created by Jukka Virkunnen for JP Morgan
A large, black 3D printer with blue LED lighting, labeled 'stratasys J35', is shown against a dark background. Video shoot production done by Savage Films

Tone Def. is a creative studio that works with founders, marketers and in-house teams who need a story and creative direction they can stand behind.

We exist to use creativity for good, working with businesses that genuinely want to make a positive impact.

an illustration of a digital map showing a path through a mountain with pink and white contour lines and streaks, highlighting the country outline on a black background.
ABOUT US

A curated collective of strategic creatives spanning illustration, design, animation, photography, film, UX/UI, and experiential, ready to plug in and scale with you.

We align with your brand, goals, and voice to deliver memorable campaigns and experiences with equal care and craft.

A digital illustration of a maze, with a complex maze pattern in blue on a black background.
DISCOVER OUR COLLECTIVE

At Tone Def., we believe good work happens when passionate people unite around a shared purpose.

Bringing together structure and agility, our hybrid approach gives you access to high-end execution, wherever you are on your growth journey.

Tone Def.'s square shape icon made in the form of an illustration representing a green bent bamboo with leaves coming out of it.
OUR APPROACH

Here for the changemakers

Engineering a cleaner future. Pioneering a medical breakthrough. Reimagining education or rethinking what we eat. Rallying people around something worth fighting for. If this is the work you do, you're in the right place.

Tone Def. works with organisations doing work that actually matters: sustainable manufacturing and engineering, healthcare, education, clean tech, biotech, responsible food and beverage, and the non-profit and charity sector. We chose these spaces deliberately, because we believe good creative work should go where it can do the most good.

From brand identity and digital design to campaigns, content, and shoot production, we show up with the same energy, care, and belief in your mission that you bring every day, and help you tell your story in a way that's clear, creative, and genuinely you.

22x

Brand stories make 22 times more impact than facts alone*

*the Stanford Graduate School of Business

  • Ash Stott @Rhizo PTX

    The workshop we held with Tone Def. was worth its weight in gold. In just half a day, they helped us distil Rhizo PTX’s complex Power-to-X mission into a clear, punchy brand vision. The proposal they put together was massive in scope and incredibly professional. What really sets them apart is their model, which gives you the focus and agility of a freelancer but with the reliability of a full studio. The strategic clarity they provided acted as a massive catalyst for our internal team. They are truly a top-tier partner for any purpose-driven company.

  • Katie Crawley, founder & CEO at Willoma Clothing

    This workshop really helped me define my North Star in my business. Mark was super helpful in showing me how to put my goals into action. I came away from the workshop with clarity, confidence, and motivation to work in alignment with my brand's vision that Tone Def. helped me to truly understand.

  • Geoff Meston, UX Manager, Unite Students

    Throughout our collaboration, Marion consistently ensured that every goal, deadline, and quality metric was met efficiently and to an exceptionally high standard.

  • Bella Jasani, Marketing, PR & Communications Director, ex EY

    Mark is a legend! Truly skilled at managing complex projects & campaigns. Mobilising teams & keeping everyone on track. Gets the brief & zones in on the heart of the objectives & milestones ahead. A pleasure to work with.

  • Jake sykes, Operations DIrector at Cognitant

    Marion combines strategic vision with strong execution, ensuring projects run smoothly  from concept to delivery.

Tell us about your goals and book a free 30 minutes consultation call