A tour of Tone Def.'s latest offering

2 minutes

black text on a shady green background. The copy says: 'design packages for changemakers'

Building or growing a business isn’t easy. 

Whether you’re at the start of your journey or leveling up, you’ve got a lot of things on your mind. From a sales and marketing perspective, you’ve got a brand to build, a message to spread, and need a place to drive your audience to, so they can learn more about your product or service.

It’s a lot to take on and, as a business leader, it can feel overwhelming: not knowing what to prioritise, not having enough time to deal with everything, and getting so much advice on what to do you’re not sure what the best steps are or who to partner with. As experts in creative production, dedicated to working with businesses with a mission, it’s our job to make the load feel a little lighter for our clients. 

Almost every conversation we have with a potential client starts with a few questions:

  • What do we need?

  • What’s the best practice?

  • How much does it cost?

So, our packages were developed to answer these kinds of questions and make them clear to understand.

So what are they? Let’s break them down.

Package 1 - Brand Starter Package

There’s something so exciting about starting building a brand, especially when you get to build it from scratch. There are a lot of things to consider before you start shouting about the amazing thing you’re doing though, and our Brand Starter Package ensures you start on the right foot. It equips you with a unique visual identity, consistent story and tone of voice across all of your campaigns and marketing touchpoints.

Our Brand Starter Package starts at just £2,100+VAT and includes:

  • Brand story

  • Visual Identity

  • Tone of Voice

  • Content Guidelines

It’s the platform that supports everything else you do with your brand; from messaging to content, and how you talk to your potential customers.

Package 2 - Hero Campaign Package

If your foundation is set, you need to spread the word. A hero campaign helps you connect with your audience in a memorable way, giving them a hook to engage with and encouraging them to find out more about what you’re offering.

Our Hero Campaign Package starts at just £4,900+VAT and includes:

  • Creative Concept

  • Storyboard

  • Script

  • 90 seconds video

We build hero campaigns that get your audience excited, serving as a unique creative expression of your story that sits across the channels you have invested in; whether that’s social media, PR, your website or even TV.

Package 3 - Website Starter Package

Your website is your shop window and it’s an essential part of your customer journey. 94% of users form their initial opinion of a business based on its website design, with that judgment happening in just 0.05 seconds (Source: We Are Tenet). So yes, getting your website right from the off is core to building trust with your audience and giving them a good feeling about engaging with your offering.  

Our Website Start Package starts at just £4,900+VAT and includes:

  • UX (user experience) core pack

  • Landing page design

  • Design toolkit

  • Low code dev.

The websites we build are a living extension of your brand story, made digital: fully accessible experiences, easy and engaging to navigate through, while delivering all the key information your audience needs and compelling them to connect.

Ready to get started?

We built these packages to help you build your business with your best foot forward, equipping you with the right tools and assets to start connecting with your audience.

If you’d like to find out more, visit our Services page or get in touch for more information.

Join the newsletter

Be the first to read our articles.

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF