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Tone Def.
ABOUT
WHO WE WORK WITH
DIGITAL DESIGN
BRAND DESIGN
SHOOT AND POST
CAMPAIGNS
APPROACH
CONTACT
INSIGHTS
ABOUT
WHO WE WORK WITH
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DIGITAL DESIGN
BRAND DESIGN
SHOOT AND POST
CAMPAIGNS
APPROACH
CONTACT
INSIGHTS
Greenwashing isn’t always a lie. Sometimes it’s just bad design.
Marion Ratie 23/03/2026 Marion Ratie 23/03/2026

Greenwashing isn’t always a lie. Sometimes it’s just bad design.

There's a company you should know about. Their emissions are down 60% since 2018. Their supply chain is third-party audited. Their net zero target is backed by a credible science-based pathway. Yet after visiting their website… you're not convinced.

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Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF