Jukka Virkkunen

logo of a monkey with a monoglass

Jukka is both a conceptual thinker and a hands-on designer, skilled at refining briefs and executing branding, animation and luxury art direction projects.

In craft, Jukka respects materiality and believes that the visual expression of the concept, brand, person should look like their values and reflect their company’s actions.

He loves exploring how to distill brand expressions into the most simple form of visual language that can be used across different media while still maintaining it's core message.

He has worked with international brands such as J.P. Morgan, UBS, McKinsey, the European Space Agency, Google, and Microsoft.

mockup of a branded mug and pack of coffee
Branded business cards.Produced for Porfirio
Graphic image of the Earth with overlays and copy saying 'over 60 ESA BIC locations across Europe'Produced for Nucco studio for ESA
Image of a scientist with overlays and the copy 'Connected to Business opportunities, knowledge and state of the Art research'Produced for Nucco studio for J.P. Morgan
Produced for Nucco studio for Valispace
Produced for Nucco studio for Valispace
photo of a scientist with overlays showing mathematic formulas
animation of coffee beans moving away to uncover a book
Produced for Grano
illustration of a man climbing a hill on a bike with the sentence 'we could save the NHS £17 billion over the next 20 years by adopting Danish level of cycling'
Illustration showing 2 women on bikes next to the copy saying ' Regular cyclists are as fit as an average person 10 years younger'Produced for Nucco studio for Leigh Day
minimalistic architectural illustration of a building
mockup of a minimalistic architectural illustration of a building
laynyards showcasing the Screen Smarter logo
GIF animation of a logo.Produced for Ripjar
GIF animated stats. Produced for Ripjar

Each of our community members is proudly independent. Working as part of the Tone Def. collective allows them to augment their delivery capability, while focusing on their craft and offering full creative consistency to each project.


Like what you see? We'd love to hear from you

Have a project, a question, or want to enquire about a specific style? Get in touch and we’ll be glad to help

Interested in joining in?

We’re always on the lookout for committed talents

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF