Shane Roberts

portrait of a smiling man facing camera

Shane Roberts is the founder and principal of Shaneymike Studios.

Known for his art direction and design chops with 10+ years of experience building brand identities, logo designs, social strategy, and digital/physical experiences. His unique approach has seen him working with artists and brands like OLIPOP, Adidas, FX, Hulu, Sony Music, and more. 

digital photo of a beverage can in a sunny grassy environment with fruits flying around -Olipop brand
mockup multiple brand assets, showing photo content and typography, and logo
photo collage of a teenager with a black jumper and an orange background
an infographic showing the brand: 'patchbay'
a photo collage showing 2 people wearing weird technological masks and the brand name 'Patchbay' in the foreground
a collection of white logos on a black background
a group of people wearing branded jumpers
screenshot of a social media ad with someone pressing a lime
photo collage of different people running and the words ' thank you for winning with us'
portrait of 2 people facing camera wearing branded jumpers
photo collage of someone lacing their show, with a quote written in the foreground of the image
photo of a branded can in a pink pool
photo of a branded totebag
illustration of someone dancing with a prize
a branded t shirt
a t shirt with the words 'it's all in your head'
a t shirt with illustrations on it
an illustrated can with dalmatians. The product is calleed 'pilot dog'
an illustration of a smiling minimalistic character with the words 'smile today, it's good for you'

Each of our community members is proudly independent. Working as part of the Tone Def. collective allows them to augment their delivery capability, while focusing on their craft and offering full creative consistency to each project.


Like what you see? We'd love to hear from you

Have a project, a question, or want to enquire about a specific style? Get in touch and we’ll be glad to help

Interested in joining in?

We’re always on the lookout for committed talents

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF

The design studio for Changemakers

mark@tone-def.co.uk

All rights reserved. Tone Def. 2026. Tone Def. is a trading name of The Footprint Collective Ltd, company number 16227335 with a registered address London Office, 167-169 Great Portland Street, London, England, W1W 5PF